Design // Illustration // Art Direction
2017C_PGP.png

JetBlue Pilot Gateway Programs

Design and digital strategy for all the ways to become a JetBlue pilot.

pilots.jetblue.com

A Starting Point

A Starting Point

Multiple sites, a gaggle of domain names, banner ads, and partner marketing tailored for student populations made this inspiring career path less than accessible.

Design Inspiration

Design Inspiration

The thrill of the flight deck. We sought to see the world through the eyes of the pilot.

New Branding

New Branding

First, we established a the naming, brand identity, and visual hierarchy for the gateway programs.

A Flexible System

A Flexible System

While the gateways are all part of the same family, each program has a specific audience.

When one program becomes the focus, that gateway takes on the primary lockup.

PGP_04-Flex.png
 Next, we tackled the site. Design working in parallel with teams, we took to the whiteboard to figure out all the components. 

Next, we tackled the site. Design working in parallel with teams, we took to the whiteboard to figure out all the components. 

 Mockups of the proposed design. 

Mockups of the proposed design. 

Photo Shoot

Photo Shoot

Nose to nose with the fleet at the JFK with photographers Charissa Fay and Zack Caplan.

Takeoff

Takeoff

The site launched with the announcement of Gateway Select. Day one saw tens of thousands of visitors and hundreds of applications to the new program.

pilots.jetblue.com is a portal for potential JetBlue pilots of all ages, backgrounds, and abilities. A starting point for a journey.