A Starting Point
Multiple sites, a gaggle of domain names, banner ads, and partner marketing tailored for student populations made this inspiring career path less than accessible.
The thrill of the flight deck. We sought to see the world through the eyes of the pilot.
First, we established a the naming, brand identity, and visual hierarchy for the gateway programs.
A Flexible System
While the gateways are all part of the same family, each program has a specific audience.
When one program becomes the focus, that gateway takes on the primary lockup.
Next, we tackled the site. Design working in parallel with teams, we took to the whiteboard to figure out all the components.
Mockups of the proposed design.