National non-profit Meals on Wheels America sought out Duffy & Partners for branding, but needed a website redesign to better convey all that they do.
The objective was to reposition content based on an expanded audience and to create a new experience from the ground up.
We began by combing the current website: a winding yet valuable starting point.
Interviews & Surveys
We conducted interviews across the organization, filtered the information, and defined user groups with rough personas. Though there wasn’t enough research to support more substantial personas (and we don’t believe this is an exercise of fiction), the interviews and competitive research was the springboard to the next step: sketches.
The sketches were a good start, but not bulletproof. Next we sliced things up to see how the puzzle fit together.
All this was then distilled into a thoughtful architecture from which to base the wireframes.
From the new information architecture, a series of interactive wireframes was established and refined. Wireframes included both the public-facing initiatives, as well as intranet-focused content for local Meals on Wheels chapters.
A suite of clickable wireframes put the new site structure to the test.
One round of revisions later, the team moved into visual design, working through content and branding portions of the project.
Today, the new responsive site:
• Connects with 1M+ users with clear pathways to specific needs
• Brings meal search, donation, and awareness to the forefront
• Engages with simplified content, videos, and infographics
• Encourages users to share and contribute their own stories about Meals On Wheels