A WordPress Mess
Animal Zone — a New York-based non-profit operating on the Greek island of Amorgos — had long outgrown its humble WordPress template. Over the course of two years, content had gotten buried, links were broken, and donations slagged.
The board wanted to reposition themselves not just as animal advocates, but community builders. With the full support of the board, we quickly got to work, delving into a rapidly growing organization.
A Treasure Trove
Over the years, AZI had collected a large series of beautiful, professional photographs of the island — from scenic beauty to the raw images of animals in the field, photography was their greatest assets.
In order to bring about the historic relationship of animals and humans of Amorgos and the surrounding islands in the Cyclades, I took to the The Met's collection to sketch up some ideas.
Design Meets Strategy
The next step? Bringing together all the elements: photos, illustrations, research, strategy, and content.